Ágora - Casablanca

  • 22/03/2019


Is Morocco the happiest country?

Morocco is a destination that is attracting more and more investors, well being retreat organizers and high end team building programs. Morocco has a lot to offer today, not only for conventional tourists but for travelers who want to go beyond a classic trip. Morocco has a rich culture, weather all year long, and a lifestyle that is quite unique in the world.

The incredible light attracts Hollywood productions. Scientists argue that the intensity of light and sun increases serotonin - that's why Moroccan people are friendly and welcoming in their natural way of being - but the culture values have a positive impact on the mood of the population. 



The key to happy life is kindness, charity, sustained relationships, and connection with community. In Morocco, we gather every Friday to eat couscous (vegetables and semoule) with families and friends. Every Friday, we give charity and have easy connections with others. The Tea ceremony is very common in Moroccan daily life among all social classes: modest, middle or rich class, everyday we share tea with families and guests or coworkers. 

In a recent study, Morocco was named among one of the most hopeful nations according to a survey conducted by the WIN/Gallup International Association that interviewed people from 68 countries.

In the common language, Hamdoulah (gratefulness) is among the most used words in Moroccan conversations. 

Morocco is known for being one of the most tolerant countries of the Arab nations. The country is relatively peaceful, and stable. Moroccan people, Arabic, Berber and Jewish are also noted for their warm hospitality and warm, friendly nature. 

Communication is rarely a problem for visitors since we speak French, Spanish and English in different regions of Morocco. Integration and social life is very easy to enjoy.

Among the rituals that makes Moroccans happier, too is the Hamam (weekly). It’s a way to relax and exfoliate body from toxins with magical gloves, "alkis," and with natural products (Rhasoul, Henna, black soap, and Argan oil).

And finally, food: Moroccan gastronomy is classified as the 2nd in the world based on vegetables, spices, herbs and fresh/organic products. 

The World Happiness Agora will be organized in Casablanca, the economical capital of Kingdom of Morocco, where 42% of companies national and multinational are based. Life is becoming stressful in the big cities - let’s discuss and spread happiness for more productivity and increase well being at work. 

Mounia Tazi, Strategic Partner & Host of the World Happiness Agora in Morocco



Mounia Tazi tuned to positive psychology research and become a Chief Officer of Happiness and trainer in Happiness at Work, after 15 years as a Marketing and Strategy Manager of the biggest media group in North Africa “2M Morocco.” 

She is passionate about creating a new concept of TV reality Shows and public live events that create Happiness and resonate with the fast changing taste of the audience in the digital age because of the impact of the technological development. 

As a game changer of the Moroccan audiovisual landscape, she imposes herself in a male-dominated field in Morocco by breaking the rules in the traditional media, building new bridges that never existed before between announcers and television, creating  a strong dynamic that allows high records in audience rating, matching international standards. 

She realized early on in this adventure that evolving on the personal life front and being Happy was essential; her aim is to inspire workers to boost their positivity ratio; not only does this boost morale, creativity and productivity in the workplace, it can also help to create a community. So she trained to become  a Chief Officer of Happiness in Danemark and got her certification in Positive Psychology. While she is a trainer and mentor, her purpose is to contribute to others with her experience to spread Happiness at Work  in companies, to improve creativity and productivity, and to keep the balance between personal and professional life. She expands as an influencer and speaker and beyond, so she created her blog “Upvibrations.blogspot.com” where she conducts interviews with researchers from Harvard, best-seller authors, and other high level institutions about Happiness and Positive Psychology like Tal Benshahar, Shawn Achor, Alexxander Kjerulf Danemark, Dr. James Hard Biocybernet, and Dr. Saamdou Buthan. As she is a nature lover and advocate of a sustainable and wellbeing lifestyle, Mounia trains companies on more productivity, effective negotiations, sales, and branding. She participated at the biggest event in USA for Women; EWomen network Dallas where she learned about Happiness from Shawn Achor (Harvard), then hosted the first Happiness at Work event in Casablanca in 2017, she was a speaker at eBay New York where she talked about Happiness and Ambition, then she participated in the World Happiness Summit Miami as a tribe facilitator, and then she become the Exclusive Strategic Partner of  the World Happiness Agora.  

Mounia has an Executive MBA in Management and Leadership, is a CPA, is certified as a Chief Officer of Happiness from Dannich Academy, has a Certification in Positive Psychology, and is a facilitator of Access Consciousness and Thetahealing. She is now writing a book about Happiness and success. 



MOROCCO achieves a Happy Planet Index Score of  32.7  and ranks 33rd of all the countries analysed.


Though not as atmospheric as other Moroccan cities, Casablanca is the best representation of the modern nation. This is where money is being made, where young Moroccans come to seek their fortunes and where business and the creative industries prosper.

The city's handsome Moorish buildings, which meld French-colonial design and traditional Moroccan style, are best admired in the downtown area. Visitors who spend time there, in the Quartier Habous and in the beachside suburb of Ain Diab, are sure to get into the local swing of things and realise that this old pirate lair is looking towards the future, embracing the European-flavoured urban sophistication that has underpinned life here for the past century.

The number of construction projects currently under way here is simply extraordinary – major redevelopments include those at Place Mohammed V and the Parc de la Ligue Arabe, and new public buildings include the Grand Théâtre de Casablanca.