Gilda Scarfe

Gilda Scarfe

Gilda Scarfe is the CEO and Founder of Positive Action UK a leading and innovative educational consultancy using research to develop, implement and evaluate mental toughness, wellbeing and 21st century skills programmes in schools. With an educational background in education, law and positive psychology and over 15 years facilitating in business performance and education contexts, Gilda specialises in creating curriculums that are evidence based, meaningful, make a powerful impression and have a long lasting effect. An expert in helping young people understand and effectively play to their character strengths.


She has worked with teams across the private and state funded schools to promote and imbed positive psychology interventions as a whole school approach. Her work has included strategic planning for designing, delivering and implementing wellbeing and mental toughness programmes in schools, framework redesign for primary and secondary schools, as well as strengths-based coaching using the VIA instrument.


She has been responsible for the organisation and implementation of the Positive Psychology/Education strategy at several grammar schools in the UK, Singapore, UAE and Thailand and has supported the strategic direction and implementation of Illuminate Education a non-profit organisation promoting Positive Education initiatives.


Her dream is for every school in the UK to fully and seamlessly incorporate positive education into their curriculum and application for students, families, and staff. Passionate about improving wellbeing and mental toughness in education through innovative yet simple and clear interventions, Gilda is always keen to bridge the gap between academics and practitioners in making a practical and powerful impact to the world of education.